Your 5 Step Daily LinkedIn Routine

So, you’ve built your LinkedIn Company page. Great!

But that doesn’t mean the work is done. Your LinkedIn presence is like a garden—it requires a little TLC every day. Luckily for you, we’ve put together an easy 5 step daily routine to help you get the most out of LinkedIn!

The following tasks should be performed every day, within a 30-60 minute span of time:

1) Post 1 or 2 interesting pieces of content on your Company Page.

These can be articles, blog posts, videos or images. Post content from a variety of sources—your own content and third party content. Be sure the content you share is professional and relevant to your audience.

2) Post 1 or 2 status updates on your personal profile.

This can be as simple as sharing the same link you posted to your Company Page. Make it unique by including some personal commentary.

3) Join relevant groups.

You can join up to 50 groups, so don’t stop until you’re maxed out! Just remember to only opt in to receive daily group updates from only about 10 groups (more than that, and you’ll become overwhelmed).

4) Participate in a group.

It can be your own group, or a group in which you are a member. Start a thought-provoking discussion, share a relevant article, or provide a helpful response to another person’s discussion. This is a great way to build new professional relationships!

5) Research potential business opportunities.

Skim through relevant groups, read posted articles and browse group members’ personal profiles. This will help you gain deeper insight into your target audience and narrow your focus to a few specific individuals.

Image courtesy of UST

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