It’s with great pleasure to announce the debut of a brand-new website for the Toledo Alliance for the Performing Arts (TAPA). The merger of the Toledo Symphony Orchestra and the Toledo Ballet in 2019 formed what is now TAPA. 

With an 8-year-long collaboration with the Toledo Symphony and its dedicated team, we are excited about our involvement in crafting and presenting a novel website for this significant convergence of individuals and organizations, now proudly standing as the thriving epicenter of live performances in Toledo, Ohio. 

TAPA's new brand, coupled with the unveiling of updated design guidelines and a cutting-edge website, entailed a multifaceted approach when planning the new website. This article will highlight more specifics about the design, featured web pages, and navigation. Let’s take a look.

Table of Contents

• Custom Mobile-Friendly Website Design
• Featured Web Pages
• Intuitive and Easy-to-Use Navigation

Custom Mobile-Friendly Website Design

Website design: TAPA's website showcases an impressive mobile-friendly website design that skillfully integrates the unique branding elements of each performing art form. The website vividly portrays TAPA's mission and provides comprehensive information. From its engaging design to its informative content, the website effectively communicates TAPA's purpose and offers multiple avenues for the community to extend its support.

Sub-websites. Each performing arts organization has a unique sub-website on the TAPA site that boasts its logo, color palette, and microsite that showcases more information, upcoming performances, lessons, classes, careers, and so much more.

Homepage Events grid: The vibrant events displayed on the homepage show the diverse array of upcoming performances with skillfully blending visuals, event dates, times, details, and buy tickets call-to-action.   

Featured Web Pages

Detailed Event Pages: There are high-fidelity, fully customizable detailed pages for each event. The unique event timeline feature gives attendees event expectations. The event listing feature allows filtering by organization and sponsors, providing insights into presenting sponsors. Users can experience both list and month views for comprehensive event exploration.

Buy Tickets: Purchasing tickets for performances are made easy through the TAPA website. Visitors can read the details of each event and purchase tickets directly on the site, allowing for a seamless user experience.

Donate: Users can explore various available giving options, such as Individual Giving, Corporate Giving, and Planned Giving, each crucial in sustaining TAPA's vibrant performing arts community.

Intuitive and Easy-to-Use Navigation

Utility menu: Each performing arts organization has its logo in the TAPA utility menu. Users will notice that the navigation menu items vary when they visit a specific performing arts microsite.

Embedded icons: The search tool, buy tickets and donate each have an illustrated icon that visitors can click on to visit that landing page from the main menu. This design option offers an alternative to text-only menu items.

Sticky navigation: The navigation has a "sticky" design, featuring consistent accessibility and effortless exploration as you scroll through pages on the website.

This website is a testament to the successful merger of artistic visions and organizational excellence, embodying the spirit of TAPA's dynamic performances. With its innovative design, cohesive branding, and user-friendly interface, the website encapsulates TAPA's evolution into a vibrant hub for the performing arts in Toledo, Ohio. As TAPA continues to inspire and captivate audiences, this website will serve as a virtual gateway to the rich tapestry of live performances, seamlessly connecting the community to the magic of the stage.

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